Product Item: KE-0137

Chinese wall  clock industry ambitious

Switzerland, "Daily" May 13 article, the original question: within five years, "China Rolex" will drive to
Chinese wall clock industry is full of optimism. The Chinese government also put forward ambitious targets to create a clock belonging to China the world's top brand within five years.
Held in Basel, Switzerland, in March this year the International Exhibition of clocks, watches and clocks, China sent more than 20 exhibiting companies, of which three were invited to exhibit in Hall 1. The exhibition exhibitors often represent the world's best watch companies. Swiss watchmakers have noticed that Chinese wall clock industry in certain areas of the world-class quality.
Association data show that Chinese wall clock, wall clock made in China last year reached 100 million is huge, but still can not be compared with the value of the Swiss watch. Last year, imports from Switzerland 4000000 wall clock watch sales accounted for China's total turnover Liucheng.
In January, the Ministry of Information Industry and China was first proposed, will help China to overseas brand wall clock. China has set a huge goal: By 2020, at least five clock brand has a high reputation in the world. This is the Chinese government for the first time wall clock industry make such a request.
So far, the Chinese market in the Swiss clock achievements mainly in the acquisition. This is enough to allow them to relish. For example, in Hong Kong-listed China Haidian Holdings in 2011 acquired the traditional Swiss watch company "Yee Mood for Love", two years later it acquired the Swiss luxury watch brand "Kunlun." "Swiss made" technology have begun to "transfer" to Chinese enterprises.
China's actions have been closely watched the Swiss watch industry federation. "At present, China in the field of luxury wall clock, there is no direct threat to Switzerland, but also nothing to fear." The federation president Jean-Daniel Pache said, however, the future of Chinese investment in the field of luxury watch will continue.

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