Reporters walked into Isetan footwear area, "New Arrivals" signs have been placed next to a style both cool, bright colors sandals. In pura biance counters, the reporter saw, fish head heels, sandals, sandals (stores) has occupied a major position counter, the staff recommended several new just arrived two days ago, he told reporters.
However, when the reporter picked up the staff recommended that several pairs of sandals to view price discovery, these new prices are more than 1500 yuan per pair, and some even sell 2,000 yuan. Reporter then went to the other brand counters the floor and found sandals new price is not an isolated phenomenon. In AS counters, a pair of sheep (stores) leather sandals with a small crude price of 1,598 yuan, in BCGC counter, a pair of leather high-heeled Roman sandals price 1790 yuan, while in joy "practice"
As the main cause of price hikes
Reporter sandal market last year when comparing 699 "" 1299 price range found that this year some of the store brand new sandals rose more than at least two percent. Asked price reasons given to explain a lot of the staff is on the rise in costs of materials and workmanship. "Have you found that this year's classic sandals less, there is a new sense of design styles and more. Another important reason is that the choice of sandals, cowhide, sheepskin and other materials more elegant, more sophisticated work up."
In addition to the so-called material upgrade staff, insiders pointed out that the brand in response to promotional prices were inflated to make the listing of "practice" is once again broad Sandals price "initiator." Some brands overall response to the mall occasional promotional activities, the price at the factory level is not new tactics, many consumers understand this also told reporters that, "Now there Gesanchaiwu mall promotion, been a long time not to buy the original price of shoes. "
Last year, the big old discount
Many styles are still popular this year
However, in an interview with reporters found that many brands will be next to the main counter, the last year of the old sandals on the side of the counter for promotions, discounts considerable effort. Hongkou shop in Paris in the spring of NINE WEST counter, the reporter saw, nearly 60 models of sandals last year to 199 yuan and 299 yuan in the price to be substantially promotions, including some of this year is still popular Roman shoes. In Isetan, joy "advance" China Market
Recently, as the first and only sub-exhibition Milan International Footwear Exhibition, Shanghai International Footwear Exhibition in Shanghai Exhibition Center, which is an international high-end footwear brand for the first large-scale tour "advance" the Chinese market. More than 380 brands from 300 companies participated in the shoe show, publish and display 2013 "" 2014 autumn and winter the latest footwear trends. Some of the usual "unattainable" by international brand shoe exhibition debut in China, close contact domestic audience.
