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How Chinese enterprises in the shoe tight winter respond?

Lower prices have been let China to benefit, and to China's economic rise, and thus difficult to abandon the US consumers began importing Chinese goods. American female reporter tried to leave China manufactured this year's experience has taught her to re-examine the distance between China and the United States.

 

In the Chinese launch of American life, but she has got a Chinese American life has gone deep into the conclusion. "Made in China" of course is everywhere in the United States, but ultimately it is the result of economic globalization.

 

Reporter: Advantages in China is mainly reflected in terms of labor, land and resources, then today why the advantages and disadvantages of what changed this deeper reason??

 

Ji-Wan: advantages become disadvantages This is the inexorable law of development of market economy. Previous over-reliance on low labor costs, cheap land resources, we can only get a temporary increase. When the tide of globalization of trade into the quality, price, brand winning success of today, we advance a few years ago to today's success is bound to fail and the cost of return.

 

This is one of the most profound reason I think it is the enterprise strategy, a business, an industry look three to five years to grow, while ignoring the long-term strategy for sustained growth level is not far away. Innovation is the most fundamental sense of innovation, we have a lot of business, industry fluke immersed in the joy of rapid growth, and the neglect of the potential crisis, which is an important cause of Made in China is losing advantage. More importantly, with the competition in-depth, relying solely on the so-called advantages of labor, land and other resources, rather than a fundamental innovation from product innovation, and business models, looking for short board on management innovation, we will face more industry crisis.

 

Reporter: the possibility of further acceleration of RMB appreciation trend is a reality, one US dollar for 7.1029 yuan exchange reform since the record high in China for export-oriented enterprises, RMB appreciation pressure more far-reaching crisis . In addition, international oil prices exceeded $ 105 a barrel mark. RMB appreciation and international oil prices skyrocketing, the Chinese footwear industry is concerned, what a profound impact brought us?

 

Ji-Wan: Rising resource prices will certainly affect all industries. China's current footwear exports highlights the structural contradictions are still prominent, mainly in the large but low prices of export products, export enterprises are mostly small-scale but, processing more but less own brand. In addition, unlike other traditional processing similar to a class of products, China's footwear industry is still at the end of the industrial chain, we Footwear distribution on the international market also lacks the ability to control the middle part of the retail chain network setup is also in the initial stages.

 

Rising oil prices and the appreciation of the renminbi to rely solely on exports of shoe is undoubtedly a cost of disaster. Since we export shoes low added value, low energy consumption per unit output value generated and so forced China's footwear industry must adjust the structure, you must change the original trade growth mode, resources can not be lying on some sleep, and Chinese footwear industry should expand so deep, the remaining chances of getting less. If we do not go quickly change the growth mode, that only death awaits us.

 

Reporter: once, "Made in China" repeated misunderstanding and discrimination. In the Western context, the "Made in China" is a low-cost, low-quality, low-grade synonymous. In a very long period of time, the output of Chinese goods overseas, its huge energy contribution to the global economy, but often not given due respect and attention. Chinese brands also will not get matching competitiveness. We think, why?

 

Ji-Wan: from the macro, adjusting the industrial structure, strengthening and supporting manufacturing services, get rid of low-cost processing trade situation, increase the added value of China's manufacturing industry, this is the way to long-term development of the Chinese economy; from the micro speaking, as the manufacturing sector enterprises to actively explore new directions, to enhance the added value of the manufacturing sector through technical innovation, brand, personnel and other construction, but is the only way Chinese manufacturing enterprises.

 

China made in reform and opening up 30 years, certainly by the quantity and low price to win the world market, but resource constraints, competition to quality, brand competition today, these to our advantage becomes a disadvantage, to be completed from China manufacturing to China has, China to create change, I think it should be from the business quality, efficiency, and product brand power effort, rather than just stay in the price war, the resource war. Chinese footwear brand has entered the era of winning, it is not a sign advertising surface, but a qualitative change from the deep nature of the product quality, technology upgrading and management innovation, health and environmental protection on. This road does not go today, tomorrow they have to go, sooner or later you have to cross.

 

Reporter: China's footwear industry to adjust the structure, change the original trade growth mode, can the industry bigger and stronger. So as Hunter (stores) in terms of how to take the lead in recent years to turn around?

 

Ji-Wan: These are the realities and facts. The sooner we realize that is not important, important is how to practice.

 

Hunter continued steadily for 25 years to do, whether it is international, globalization, or now build China's footwear industry, "Hui Valley", opening a new chapter in China's footwear industry transformation, these are our pursuit of effective, quality, It reflects healthy growth. We want to change the growth mode, on the one hand to do business based on customer value and ecological chain of innovation, on the other hand also brave and innovative to meet the capital impact on traditional manufacturing, to win the brand reputation and market efficiency in the world market, to From traditional little innovation to all things complete innovation, system innovation and change, I think we must do out of the plight of his followers, must follow the bureau breaking innovation, realize your differentiation.

 

There is no scientific standard market planning, lack of portfolio management products, does not improve the investment decision-making, our innovation will be blind, the risk will be enormous. Hunter will not do on their own customers to shareholders socially irresponsible things, even if the concept of even the best, as long as it is not conducive to healthy growth can not be touched, which is the market, "high-voltage lines."

 

Hunter implementing intelligence-based business transformation, research and development is only a necessary condition for Hunter innovation, to complete the core technology, product reliability, safety, comfort, health, and we must stand on the market to look at the role of a third party the whole innovation pipeline is smooth, to see whether the system supports the entire enterprise innovation strategy, good care of the survival and development of the value chain.